Live Review: Tortoise at San Fran, Wellington

Tortoise San Fran Wellington
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Tortoise

w/ fFolks and Hiboux

San Fran, Wellington

Saturday 3 December 2016

 

I arrived at San Fran  just in time for local act Hiboux, who set the mood beautifully for Tortoise. The five piece act played mesmerising rock music that had me moving, and even had a camera crew documenting their set (which didn’t help my confidence when taking photos – my entire camera is only a third of the size of many of the other photographers’ lenses!)  I loved the atmosphere that they created, and bonus points for including saxophone in a few songs.

Hiboux Tortoise San Fran

Hiboux. Bern Stock (L) and Lester Litchfield (R)

Watching roadies set the stage for Tortoise was an interesting affair. They carried item after item onstage and arranged the instruments accordingly. I was excited to see two drum kits facing each other at the front of stage. Funnily enough the kits were different brands (Pearl and Sonar). Does that mean the band has two different endorsements with drum companies? A a large vibrophone sat on the right of stage, and on the other end of the stage sat something that looked like a trigger pad crossed with a piano.Selections of guitars and basses stood in formation along rear, and a number of synths, sequencers and other electronic things sporting dials filled the spaces left.

Tortoise boasted some very talented players. And not only was each muso talented, but they all took turns playing different instruments, like Sufjan Stevens’ band. I wonder what this looks like at band practice when they are writing new material? How do they decide who plays what for each song when they don’t have set defined roles?

Tortoise San Fran Wellington

I think I figured out the answer to this from observing the band play. For the most part, the Santa-looking Doug McCombs ties the songs together with his bass guitar, while Jeff Parker sets the melody on guitar.  This leaves the three other members free to share their time between percussion and synths.

I am a drummer myself, and I loved being able to see two drummers playing off from each other right at the front of the stage, rather than having someone hidden away at the back in the shadows like we usually see. I remember being captivated by Genesis DVDs as a teenager, watching Phil Collins and Chester Thompson become one when both sat down behind their kits. I’ve seen a number of bands use two drummers in the past (Bon Iver, Death Cab For Cutie, Shihad, Incubus and The Roots spring to mind) but never in a revolving sense like Tortoise.

John McEntire is the groove master, sitting in the pocket and playing incredibly tight, uncomplicated beats, using the butt of the sticks on the snare. He takes the throne when the song needs something simple to lock in with McCombs. He also grimaces and looks like he is in pain while he plays. John Herndon, however, doesn’t merely play the drums, he beats them into submission. He is the monster, unleashing his frenetic energy to add busy percussive flavour to the mix. Dan Bitney sits in the middle, complementing everyone as drum duets form. He adds those extra elements that one drummer cannot offer with four limbs alone.

Tortoise San Fran Wellington

Tortoise play exciting music. Exciting because of how interesting and experimental it is. Gone is the verse-chorus-bridge type structure that we are accustomed to. Gone are the vocals. Why have a singer when you can have three drummers and vibes? Songs grew and layered in ways that are unique even within post-rock circles, with subtle frequencies taking turns to flash themselves at us.

It was a marvel to watch interactions between band members. Two drummers would become one, with bass slotting in perfectly. Members would casually move around the stage, playing a game of musical chairs. I would watch how they split their time. Someone would adjust a dial and set the right effects, then add some colour using mallets on the vibes, then shake a tambourine or shakers, and  finish off strumming on a guitar. And that’s all within one song!

Tortoise are stunning. Visually, they put on a brilliant show. Not because of lights and screens – but because of how they arrange the stage and share responsibilities.  And musically, they create sounds that are so unconventional and intriguing that one cannot help but listen with amazement. I caught myself grinning many times throughout the set. Grinning at the sheer… weirdness… talent… brilliance…? I’m not sure what exactly, but I cannot recommend seeing Tortoise highly enough.

All photos and words by Joseph James

Live Review: Keith Ape at San Fran, Wellington

Keith Ape San Fran Wellington
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Keith Ape and Bryan Cha$e (The Cohort)
w/ KVKA, Beach Boy, Jay Knight & FAR TOO KIND.
San Fran, Wellington
Friday November 11 2016

Keith Ape Bryan Chase San Fran Wellington Will Not Fade

I’ll start by admitting a few things. I don’t know the first thing about trap music. I don’t speak Korean. And I hadn’t even heard of Keith Ape before yesterday. But I could tell that this show was going to be a banger, even if it was out of my comfort zone.

I rate Guitar Wolf as one of the best live acts I’ve seen. I don’t understand most of what they’re saying, and I don’t usually listen to that kind of music. But when an artist puts that much energy into a performance, than you can begin to understand how they have managed to build a diehard underground following. I figure Keith Ape must be similar. He manged to sell out this NZ tour, and hasn’t even released an album yet! I guess an album isn’t even required when you’ve already managed to clock up over 30 million views on YouTube…

Keith Ape Bryan Chase San Fran Wellington Will Not Fade

Arriving at San Fran, the place was already packed. A handful of people throughout the crowd wore surgical masks over their faces – one of Ape’s trademarks. The general vibe was jovial, with people dancing and singing along to the songs that the DJ’s were playing. Things started to ramp up when KVKA took to the stage. He worked hard to hype up the crowd, offering free merch to those who went nuts during sections of his set. It made me think of a recent interview with Emanual Psathas (aka Name UL), in which Psathas was discussing how artists from our local scene should be able to  perform just as well as international acts they open for.  I think KVKA proved that point well, providing enough energy and talent to claim the stage as his own.

By the time Keith Ape and Bryan Cha$e came on for their set the place was humming. San Fran is my favourite Wellington venue and I’ve seen plenty of sold out shows here, but none quite on this scale. The sea of bodies was pulsating just in front of the stage, as you would expect. People were dancing and jumping and spilling their drinks as they mashed their sweaty bodies against each other. But what was different is that rather being contained to the front, this was also happening further back near the bar.

Keith Ape Bryan Chase San Fran Wellington Will Not Fade

As well as this, people were also standing on any higher space they could find – atop a shelf along the side of the wall, dancing on the tables at the bar area, one girl was even dancing on the end of the bar itself. I was watching the tables move and sway under the weight of dancing bodies and wondering if they would hold up under the added stress. One goth-looking figure even fell off at one point, but just climbed back up to continue the dancing.

Ape and Cha$e had a good partnership going, tagging off each other as they worked the stage. The crowd was already going before they came on, but their extra input of energy served as a catalyst to set the place ablaze. Many bottles of water were opened and thrown out over the front few rows of the pit just to give people some respite from the heat.

Keith Ape Bryan Chase San Fran Wellington Will Not Fade

Despite having no album to draw material from, Ape’s set lasted long enough. He’s had his share of hits, as well as collaborating with other big name American rappers like Waka Flocka Flame and A$AP Ferg, so it was clear that many people in the crowd were familiar with his material. One track had been written during the tour in Japan just a week earlier, and was received just as well, but the biggest hit of the night was predictably “It G Ma” – the big YouTube hit that Ape can attribute much of his success to.

I can’t pretend to be an expert on trap music. I can’t pretend that I understood much of what Keith Ape was rapping about. But I can testify that he lifted the roof in Wellington last night. There was a lot of hype around this sold-out show, and Keith Ape more than lived up to it and proved to himself that even a self-confessed “outsider” can be successful on an international stage.

 

Joseph James

Live Review: Into It. Over It. at The Rev, Melbourne

Into It Over It Australian Tour Poster
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Into It. Over It.

w/ Zzzounds and Jess Locke

The Rev, Melbourne

Friday 30 September 2016

I awoke at 4.30am (1.30am Melbourne time) to make it to the airport for my flight to Melbourne for the Into It. Over It. show. As I stumbled out of bed bleary eyed, I quietly thanked myself for having the foresight to have packed my gear the night previous.

I got to the airport without a hitch, seeing as there is no traffic so early in the morning. My flight was delayed by an hour, but I busied myself doing some paperwork on my laptop as I sat in the waiting room.

Once it was time to board I somehow managed to squeeze my 6’3″ frame into the airline seat that was clearly designed for people less vertically inclined than myself. I managed to survive the four-hour flight, despite the lady in front of me deciding to recline her seat into my knees. She then proceeded to slam her body weight squarely onto my knees every two minutes as she tossed and turned, trying to make herself comfortable, and inflicting maximum pain upon my legs in the process.

Into It. Over It. Melbourne Will Not Fade

Landing in Melbourne was mayhem. Nobody appeared to have a clue where to go and the lack of signage and airport staff did little to dispel the mass confusion. It took an hour to get from the runway to a bus that drove us along the tarmac, through customs, and out of the airport altogether. It was a public holiday in Melbourne because of the AFL sports final, so perhaps most of the staff had the day off? I’ve been told that customs officials are on strike tomorrow, so I wonder if I’m going to have an equally unpleasant time trying to get back into the airport?

Whilst not the first time I had flown overseas, or even the first time I’d been to Melbourne, this was the first time that I’d traveled abroad for a gig, and I was wondering if it was worth all the hassle I’d had to endure so far.

My friends picked me up from the airport. We spent the morning in Richmond sampling outrageously unhealthy [read: tasty] food, before heading into the city to stroll down the streets in search of more morsels and to listen to buskers on Bourke Street. It was both a public holiday and school holidays, so town was exceptionally busy and full of life.

I was insistent that we needed to buy some matching red and black checked shirts to wear to the gig. My friend Francie was having no bar of it, deciding that dressing like a lumberjack was beneath her. But I managed to find a beautiful 7XL sized top to wear for $10 (bargain!), and offered my own more modestly sized M sized shirt to Francie’s boyfriend James, who was far too polite to decline. He didn’t seem to stoked on the idea, but I think that he was secretly relieved that I hadn’t bought another of the 7XL shirts for him.

We arrived at the gig at 9pm. Sadly we missed opening act Jess Locke. Time management has never been my forte, and navigating Melbourne public transport was a bit beyond me in my current sleep-deprived state.

I introduced myself to Evan Weiss, the man of the night, who was manning the merch desk. He thought it was hilarious that I was rocking a shirt the size of a tent. I’d got the idea from the brilliant “No EQ” music video [embedded above], which involves everyone dressing up in those red checked shirts and oversized Evan Weiss masks with plastic glasses. To my surprise, Evan told me that I was the first fan crazy enough to actually try to dress like him for a gig. He told me that he hadn’t even featured in the “No EQ” video. He had been away touring while his friends put together the video, almost as a prank on him. At least my friends thought my insanity was slightly more justified after that conversation.

zzzounds Into It. Over It. Melbourne Will Not Fade

Second support Zzzounds [aka Dave Drayton] started shortly after. Like Weiss, Drayton was doing a solo show without a band for support. And the IIOI comparisons don’t stop there. He sang brilliant heartfelt songs with nimble finger picking on a glittery green guitar, and was never ending with the funny banter.

zzzounds Into It. Over It. Melbourne Will Not Fade

His guitar style was impressive. Most of his playing was done using two hands on the neck, with a mixture or tapping and finger picking. He sang sad songs about unemployment and lack of money, but it didn’t get depressing because he was devastatingly funny between songs. He employed a gimmick of trying to incorporate nu-metal puns and Simpsons references into his songs. Anyone who writes songs about Juggalos getting confused about magnets gets a thumbs up from me.

Say Ahhh. Into It. Over It. Melbourne Will Not Fade

I wasn’t sure what to expect. I was hoping that Weiss would have brought a band over, or at least his phenomenal drummer, Josh Sparks. But I was also hoping to hear some  lovely singer/songwriter numbers like from his Daytrotter sessions. Turns out that Weiss had chosen not to bring his full band on his first Australian tour, partly to test the waters, and partly because going solo is cheaper than airfares for a full band.

Not that this mattered. Weiss had more than enough presence to compensate for his lack of support. Belting out anthemic choruses one second, and then tenderly cooing into the mic the next, he showed a wide range of proficiency. A few of his rockier songs felt slightly flatter than usual without the drums or guitar pedals that feature in the studio versions, but this was easily forgiven, because he was able to pump out such brilliant tunes using just his guitar and his voice.

And although he joked that  it was “sad singer/songwriter night”, nothing was sad about his performance. He was lively and energetic. He shared with us that he’d been nervous about how he would be recieved in Austrailia, but was having such a great time and couldn’t believe how well it was going.

It was a captivating show. I’ve listened to him sing thousands of times on record, so it was something special to sit a few metres away from him and watch him work his magic.

Into It. Over It. Melbourne Will Not Fade

Weiss was at ease on the stage, and commented on how much fun he was having, and how welcome he felt a few times over the course of the night. He shared stories behind a few songs, told us about how his cat was plotting to kill him, discussed his old haunted car, invited us to request songs, and even asked us to heckle him (like they do back in New Jersey).

My favourite story was about the inspiration for “Pinky Swear”.  At the time of writing the song Weiss was struggling to make a living as a musician, and his girlfriend was also struggling to make ends meet as someone who made plush toys for a living. The two of them swore to each other that they’d follow their passions, and the song tells of Weiss reflecting on this promise, parked in his car on the side of the road whilst watching a fireworks display.

He was a great sport, taking requests to play super deep cuts. Some of the songs he hadn’t played for many years, but it was the last night of tour, and he was feeling good, so he made a go of it. People in the audience felt comfortable interacting. Some heckled Wiess, tongue-in-cheek, as he had prompted them to. Many shouted out requests. One guy got a shout out for whistling a melody that was absent from the live guitar-only version of a song.

For one request (“Portland, OR”, from the split EP with Such Gold), Weiss had to re-tune his whole guitar, and once he had, realised that he’d entirely forgotten how the song  went. He tried to look it up on spotify to remind himself, and had an attempt, before throwing in the towel and just telling us the story behind the song. He had been staying in Portland when he and his mates had invited a girl to the pub with them. She offered to buy him a beer, and when he’d said “thanks, bro”, she’d blasted him and called him a “jock douche”, which inspired the song.

It was nice to see a professional musician show that it’s OK not to be perfect. He will have played some of his songs countless times, but still manages to make mistakes. But he owns his mistakes, and has fun while he’s doing it.

Into It. Over It. Melbourne Will Not Fade

I was tired and sore when I got to this gig. It had been a long day. But the music had been spellbinding. It was magic seeing how music could be used to form a genuine connection between strangers.

I left the gig exhausted, but elated. I’d been awake for almost 24 hours straight and in that time I’d flown to a different country, eaten some amazing food, caught up with old friends, and managed to meet one of my favourite artists and see him take complete ownership of the stage. It made me think about how fortunate I am to be able to pursue my love of music, and attend so many great shows.

“Life gets in the way of living
And interrupts the could be, would be, should be
That we’re offered everyday
And now that you and I’ve been given what we’ve wanted
Let’s make a pinky swear that we don’t throw it all away.”

-Into It. Over It. – “Pinky Swear”

 

Into It. Over It. Melbourne

And, as if I hadn’t managed to embarrass my friends enough that day, I fell asleep on the train ride back to their house, draped in an tragically over-sized flannel shirt.

 

Joseph James

Interview: Name UL [Emanuel Psathas]

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Name UL [real name Emanuel Psathas] is brimming with positive energy. He exudes enthusiasm, excitement and confidence. He actively fights the national mantra of tall poppy syndrome and attempts to prove that a small-time Wellington boy can bring his A-game and punch with the international heavyweights.

It has been almost a month since he dropped his debut album Choice(s) and held a sensational album release show with help from his friends in the band Drax Project. [Read my review of the album release show here]

I begin the interview with asking him if he if stoked on the final result of the album. He wholeheartedly agrees with the term.

Psathas: “I am stoked. I think stoked is a good way to put it. It’s definitely been a learning curve for me, putting it into a package so that it is recognisable and something that people associate with Wellington in mind when they hear it – it’s pretty awesome”

Psathas talks fast. You can almost hear his brain whirring as he speaks, trying to pump out the thoughts fast enough to keep up with his mouth. But he’s not just shooting his mouth off . I can tell that he is trying to communicate something worthwhile – which probably explains why he started rapping in the first place.

I think that Choice(s) is a good starting point for people wanting to hear my work, because I feel that this is where I really developed my voice. It’s the first time that I feel that I’ve really put something into my thoughts and specifically divided them to put into tracks, if that makes sense? Usually, with my past tracks I’d talk about girls, issues with drinking and depression, other issues, my parents, my friends… I’d try to fit it all into one track and it wouldn’t be so cohesive – it’d be a whole bunch of different thoughts and a stream of consciousness. So I feel like Choice(s) is a good place to start because everything is kind of divided up and there’s certain feels, and it means that I was able to create … like if I’m writing about a girl I’m able to create the mood and the music around what I’m talking about in the lyrics, so yeah – definitely a good place to start.”

It’s clear that Psathas has spent a lot of time in and around recording studios. His album release was a great combination of live and pre-recorded music, and he tells me about how he tries to achieve this sound in the studio.

“I like DJ-ing and the electronic side of things because it’s really crisp and you can really get things quite precise with your performance and in the studio it’s easier to make things more calculated. But in saying that, I think a lot of the really unique flavour that gives a track its energy and its heart and, you know, everything about it is from that stuff you can’t plan for. So I think it’s really good to have a balance of the two. And that’s why I like using live artists as well –because they bring that whole dimension and things that you can’t really plan for, but are really beautiful. So definitely has that touch to it. Also, playing off things that are actually from the earth (do you know what I mean?) … like playing off drums that are made of wood from the tree, and animal skin… there’s a whole bunch of things which add to it – There’s elements to it that you wouldn’t really think about, but I reckon they do have a bit of a play into how we listen to it and how we digest it.

And Psathas doesn’t just collab with talented musos, he plays some music himself. He laughs when I ask if he played any instruments on the album.

“Just the violins”, he grins, scratching his head to think if he played anything else. “Yeah, violins. But all the atmospheric sounds we made in the studio. All interludes, all the sounds of the town. The bottles smashing, phone calls – That was all made within a room with a few people.”

Name UL Choice(s).jpg

And, of course, there is more than just the music when it comes to releasing an album. I ask if others from KWOE (Kids With Open Ears, his collective) have also contributed to the album, noting that photographer Jeremy Hooper shot the pic on the album cover.

“ Yeah… Hoops with the visual stuff. Ben Murdock – Heist Beats – he’s had a lot to play with it in terms of the visuals on all of our platforms across Instagram, Facebook, Twitter and all of that… All of the core graphics that we put out, announcements of things we put together, some cool little posters or little photos – that’s all Ben, and he’s taken it under his belt, which is awesome. And he’s also been in the studio with me for all of the final recordings. I conceptualised everything on my own, but when it came to actually piecing it together in the studio, he had a big part in helping me with that. Also David Argue did that video for “Belong” the day of the drop, and he did a lot in supporting me in the making of the album, and filming me and documenting it.”

As well as the KWOE crew, Psathas also teamed up with his father, renown composer John Psathas. He seemed to really enjoy the process.

“It was pretty awesome, but it’s weird. My dad obviously works with a lot of people, but I’m his son, first and foremost. When we make music, it’s like, with your dad – like a go to play cricket on a Sunday, or kick a ball around at the park, or we got to make a table for your mum ‘let’s sit in the workshop and work on it together’ – kind of thing. It’s not like we’re going to make this table and sell it and make lots of money off it. It like that, you just do it because that just the way that you spend quality time together, and that’s what it’s like when my dad and I make music together. We’re not expecting some kind of outcome. We just do it because it’s a way to spend time that we both enjoy. It’s nothing like working with other artists. And dad loves it. Biggest fan, biggest supporter.”

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Image: Will Not Fade

It’s nice to see that someone experience a taste of success is keen to acknowledge his team – those who inspired and influenced him and helped him bring his goals to fruition.

“My previous DJ Denny Fackney. He was the person who made me want to rap about other stuff, and not just being cool and to blow up and all that. I remember we had a very big chat about two years ago (just before I started this album) about the whole thing. I vividly remember it – it was one of the more important conversations I’ve had ever. It was about two hours and we just sat and he just schooled me on why I should rap about this stuff. He remembers that and we reference that when we talk about this album as a reflection of understanding that conversation. Make your mark, I think he was the person who really taught me how to do that and how to harness the uniqueness of where I’m from as something that could help me more than I think. He has been a very, very big, significant impact on my musical life.

“Also my manager Pritesh had a massive impact on everything that I do with my work ethic and all of that.

“But, honestly man, the biggest person is just myself. I’m always keeping myself in check with just everything. I’ll always push myself and try new things.”

Name UL and Drax Project San Fran Wellington (8)

Image: Will Not Fade

 

And this theme of confident, but not cocky, shines through what Psathas is saying. He knows that he has the skills to carry him, and he’s not afraid to say that. He discusses the differences between working a support slot and headlining his own gig, noting that he carries the same passion for each, despite the different pressures of each scenario. I ask him how he tries to win over people who may not be interested in seeing him when he opens for big international acts.

“I don’t really but much thought into winning them over. I just have confidence in my set and I know that people like it, so that’s what I do, and I just play the best that I can, and I can’t put thought into anything else. If I started to think in those terms it would freak me out, and could affect it. They’ve obviously chosen me for a reason, so I come out here and I do what I do. I’ve been to shows, I’ve seen opening acts. I’ve seen what to do and what not to do from the crowd’s perspective. I understand that not trying to be too big out of your boots straight out of the gate, and letting your music speak for itself before you try and get the crowd to think that you’re really good. Let them decide, and just put it out there and understand that they might not like it because obviously they didn’t come to see you. But I have the confidence in our music that people really will like it and know that our sets are really, really on point. So I don’t get scared or nervous, I’m very understanding of the process from the audience’s point of view.”

“Headlining has more responsibility because people have paid money to come and see you. The ticket is not from the support act. Sometimes it is – but most of the time it’s not why people buy it. People didn’t pay to see Name UL, they came to see Action Bronson. So at the end of the day, I can be a shitty supporter, but it’s not going to leave people saying that it was a bad show – it’s only if the headliner was really bad that people would say that. It comes back to what we were talking about before in terms of confidence. Exact same show in terms of entertainment value, musical value, in terms of an overall night – we can bring all of that just as well as any other American artist you can think of. Whether that be… uh… anyone! Anyone I’ve opened for, I genuinely believe that our live set is just as good – if not better – than theirs, it’s just that we lack the money and the fanbase. But those two things will come. I feel that in terms of headlining – I have no doubts in our ability. Looking back we killed it. We did kill it, and it was great! In terms of an experience or a show, sure you could put Kendrick Lamar aside, next to me on that stage right? But if we stripped back people knowing those songs –if it was a completely fresh thing –I genuinely believe that we could perform just as good a show. I want people to see that when they come to the show. I want them to see that we have international class acts in Wellington that will perform Wellington. Just because we’re from Wellington, and we’re in Wellington doesn’t mean that people have to see anything less in terms of production value, performance value – and that’s what we’re bringing, what we’re trying to push and get people to understand.”

 

This ethic has opened doors for Psathas, leading him to  Los Angeles to record, and undertake an internship writing for Warner Music. He explains that as incredible as traveling to America to  work within the music scene sounds, he still needs to stay grounded.

“It’s pretty awesome. I think that prior to doing a lot of the work it felt like something that would be pretty surreal, but it’s interesting, because once you get onto the other side of the work and you get there, it feels like it’s pretty much what should be happening. It doesn’t feel weird, it feels like it’s part of the plan. If you work hard enough, you get to a certain place, you have a bunch of product or content or something underneath you, there’s certain things that you have to do. And when you rub shoulders with people in The States, you might think back in the day, like back when I was younger I was like ‘oh, imagine meeting up with a publicist in LA! How exciting would that be?’ But  on the day you have a folder full of notes, you’ve got a plan, you’ve got everything. It’s very serious and it’s a big deal, but it feels like it’s part of the plan – it’s what is supposed to happen if you work a certain way, and you do things a certain way.

“It is weird, because there hasn’t been a rapper from Wellington who has done that yet. But I’m not trying to be someone who hits a ceiling. I don’t put a limit on what I’m gonna do, and in order to be someone like a Kendrick Lamar, or a Kanye West, or a Drake or whatever – this is what they were doing when they were 20 as well. It’s just because I’m from Wellington that it seems really obscure, because we’re not known for being in the hip-hop community overseas. It feels stranger, but it also feels good.”

I’m especially interested to hear about one figure that Psathas met overseas: eccentric

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Image: Name UL

Canadian radio host Nardwuar the Human Serviette, who is famous for his quirky mannerisms and in-depth research into the backgrounds of every artists he interviews. I ask if Psathas if he had learnt any crazy facts him.

“I didn’t! I wish I’d had longer to speak to him. It was a pretty brief encounter, but he was a pretty awesome dude, and he was actually super similar to what he’s like on camera. He’s pretty much exactly the same so I respect him for that.”

One thing that I believe sets Name UL apart from many other rappers is that he touches on issues that are deeper than the stereotypical “pussy, money, weed” culture than can sometimes be prevalent in hip-hop. He’d already shared about being asked to reflect on his message by previous DJ Denny Fackney, so I asked him what key message he wants his listeners to take from his music.

“To stay inspired I just read the news every day. I wake up, and I read the news every morning. It’s important to me to know what’s happening in the world. And if other people my age don’t, then that’s fine –that’s up to them. But I always found that the way I wanted to do that I saw a friend reading the news every day, and I saw how cool it was to know about what’s happening in the world. And it didn’t take someone telling me to do that, it took me seeing another young person. Because if my dad tells me to do that than it’s like, ‘of course my dad would say that!’ If I see one of my friends doing that, who is my age and is actively aware of what is happening in the world, who can read about it and talk about what is happening with adults, then that inspires me to do it. So if I can be that to other people, than that’s great. I can be a source of inspiration.

“But people are more lenient to be like ‘I want to change the world’, than ‘I want to inspire the world’. To say ‘inspire’ sounds like you’re being cocky, but if you say “change” than it’s like you understand that you have to take something under your belt. It’s like it’s harder than it is. If you say ‘I just want to inspire people’ than it sounds like you’re putting yourself on a pedestal, but it’s real. That’s how. I want people to be like ‘yo! That dude’s reading the news, that’s what it’s about! Cool dude! I want to do that’.

“I’m trying to say that you don’t need a big-ass chain to cool in the hip-hop world, I want to show that you need a big-ass brain. ” – Name UL

 

And as for the future? He’s a bit coy.

“It’s always a big surprise, but we’ve got some stuff going. More content, more shows. Just more music, but I can’t get specific about the whole thing, but a lot of exciting stuff.”

I bet!

I find Name UL instantly likable. A rapper that wants to inspire kids to read the news, who wants to put Wellington on the map and make fantastic music with skilled people. Maybe he will become the next Kendrick. He’s got talent, contacts and material. He’s got attitude and confidence. Something makes me think that is he keeps forging this path he’s on he may actually get there someday.

Joseph James