Print media is dying. Many online sources are turning into trashy gossip sites filled with clickbait. Save for the odd 300 word newspaper article, there is a distinct lack of live music reviews in New Zealand. The ones that do exist are often of a low standard.
Will Not Fade is dedicated to reviewing the latest music. It was created to fill the void of quality New Zealand music journalism. We focus on music that we consider interesting and worthwhile, not just the artists that feature in the top 40 charts.