My name is Joseph. I am a drummer, an early childhood teacher and a photographer. As a teenager I dreamed of becoming a rockstar and traveling the world, playing music. I also fancied the idea of becoming a music journalist. I’ve always been a decent writer and I love music, so I thought it’d be fun marrying the two: interviewing musicians, attending concerts, and sharing my thoughts on the latest albums.

Caught in the act. Image: Jechtography

It’s funny how things change. The internet has all but killed print media and most of the music magazines I dreamt of writing for as a teen are long out of print. I offered my services to a variety of publications but they all snubbed me. So I decided to do my own thing. I formed Will Not Fade in 2014 during my time at university. It was slow going to begin with, but eventually I gained momentum. I taught myself some basic skills required for running a blog, figured out the nuances of various social media platforms, and picked up photography so that I can add a visual component to the website. It still blows me away that people from all over the globe choose to spend their time reading my reviews.

One of the major highlights that have come from running WNF was when I spent some time traveling in America in 2017. I reached out to some of the musicians I’d been in contact with to see if they’d like to meet up while I was in their country. CJ Blessum invited me on tour with his band Ranges. I took on the role of roadie/photographer/tour blogger as we spent two weeks on the road. It was one of the best things to ever happen to me. I met some amazing people on that tour and at dunk!fest, many of whom I still consider my close friends.

New Musical Horizons tent at dunk!fest 18. David Zeidler (r) and myself in front, with Guillaume Morette (NMH, centre) and the guys from Ranges behind.

I don’t write as much these days, choosing to focus my energy on other projects like my own band and booking gigs for local artists.

I am not taking submissions at this stage. I am available for photography services if your band wants to do a shoot though.

Will Not Fade can also be found on Facebook, Twitter and Instagram.
Some examples of photography can be found on Flickr.