My name is Joseph. I am a drummer, an early childhood teacher and a photographer. As a teenager I dreamed of becoming a rockstar and traveling the world, playing music. I also fancied the idea of becoming a music journalist. I’ve always been a decent writer and I love music, so I thought it’d be fun marrying the two: interviewing musicians, attending concerts, sharing my thoughts on the latest albums.

It’s funny how things change. The internet has all but killed print media and most of the music magazines I dreamt of writing for as a teen are long out of print. I offered my services to a variety of publications but they all snubbed me. So I decided to do my own thing. I formed Will Not Fade in 2014 during my time at university. It was slow going to begin with, but eventually I gained momentum. I taught myself some basic skills required for running a blog, figured out the nuances of various social media platforms, and picked up photography so that I can add a visual component to the website. It still blows me away that people from all over the globe choose to spend their time reading my reviews.

I never set out to become a post-rock writer. One of the first albums I reviewed was a maybeshewill record that I’d just bought. A few post-rock bands read it and sent me their own music for review. It kept snowballing from there, and somehow I become part of the global post-rock scene.

Things took a turn in 2017 when I spent some time traveling in America. I reached out to some of the musicians I’d been in contact with to see if they’d like to meet up while I was in their country. CJ Blessum invited me on tour with his band Ranges. I took on the role of roadie/photographer/tour blogger as we spent two weeks on the road. It was one of the best things to ever happen to me. I met some amazing people on that tour and at dunk!fest, many of whom I still consider my close friends.

These days I don’t write as much. It’s hard finding the time around a full-time job, my own band commitments, and life in general. I’ve tried recruiting other writers but that never lasts long. I am not taking submissions at this stage. I am available for photography services if your band wants to do a shoot though.

Will Not Fade can also be found on Facebook, Twitter and Instagram.
Some examples of photography can be found on Flickr.

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