Sibling pop duo Broods hail from my hometown of Nelson. I’ve seen them play once, opening for Ellie Goulding in Wellington. They showed promise at the time, but their sound seemed incomplete. Not bad, but just needing a bit more to boost their sound.
Broods rose of fame on the strength of their debut song “Bridges”, which seemingly garnered international attention overnight. When news broke that the pair had teamed up with Joel Little, the producer behind Lorde, it seemed inevitable that Broods would go far.
While the debut eponymous EP, and following album Evergreen were strong, the solemn and ethereal feel didn’t always grab the listeners attention. Conscious, by contrast, has some stronger tracks that get in your face.
Take, for example, lead single “Free”. Georgia draws us in with a strong acapella, before the industrial beat and the haunting wail solidify the song. It’s edgier and more anthemic than their previous material, signifying a stronger new sound for Broods.
Whether darker, punchier, or more upbeat, most of the songs on this album sound like a musical step up from previous works. “Are You Home” sounds reminiscent of Naked and Famous, with a very “Punching In A Dream” sounding intro, and an overall feel that would sit well on a pulsating dancefloor. Likewise, “We Have Everything”, “Full Blown Love” and “Hold The Line” are infectious and fun.
There are some big players of the pop world adding their touches to the album. “Heartlines” will draw the inevitable Lorde comparisons, seeing as Yelich-O’Connor herself helped to co-write this track. It features one of the more memorable choruses of the album, although with all the radio play it receives, of course it’s more likely to remain in your head. Tove Lo also makes an appearance in “Freak Of Nature”, a tender ballad more reminiscent of the older Broods sound.
As Broods have blown up, they have needed to step up their game to justify their popularity. Conscious ushers in a fuller sound, with multiple layers of production really fleshing out mix to make for a more gratifying listen. Gone is the bare synth/vocals combo, with the industrial style drumming and gorgeous multi-level sung harmonies making a welcome impact. The closing title track showcases this best, with Kanye-esque synths, and a chanting choir making the song sound immense.
This second Broods album is bigger, bolder, more deliberate sounding, and more, well… Conscious.