The Will Not Fade Team


Current writers

  • Will Not Fade founder Joseph James is a teacher living in Wellington, New Zealand. Highlights from his time running Will Not Fade include joining Ranges on tour across the USA and Europe, attending two dunk!festivals, playing onstage with Guitar Wolf, providing guest vocals for some of his friends’ releases, interviewing Living Colour drummer Will Calhoun, and meeting and befriending some amazing musicians and music lovers around the world.

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  • Sam McIntyre lives in Colorado, having recently moved from Chicago. He is especially passionate about the post-rock genre, and draws on his experience derived from having worked as a show promoter to inform his writings about music. Sam’s amazing writing has earned us the attention of Deep Elm Records, who have kindly offered us the opportunity to write the exclusive first review for a few of their releases.


  • João Seixo is a 21-year-old Post-Rock enthusiast. Economics student by choice and climber in the free times, he finds solace in the rich and emotional melodies and riffs that arise from this genre of music. Some of his personal favourites include If These Trees Could Talk, Alcest and indignu [lat.]. He also works on a project of his own, WaterLore.

Former Writers

Murray Stace lives in Wollongong, New South Wales. His other musings can also be found at

Hugh Collins brings credibility to the team, being a qualified journalist. Internships at Rip It Up and The Herald helped him hone his writing skills, which he used to cover Auckland events for us before making the move to Wellington last year.

CJ Blessum lives in Bozeman, Montana. He lives by an indie/DIY ethic, running a recording studio called The Low Country, a merch/distro/record label called A Thousand Arms, and a post-rock band called Ranges.

Swedish born Mathias Hallberg is our resident metalhead. His interests include drinking beer, playing bass guitar and combing his glorious beard. He was living and studying in Wellington, New Zealand, but has recently moved to Macau.

Jayden Sulufaiga knows a thing or two about hip-hop and R&B. He lives with his partner and two children in the outer-Wellington suburb of Lower Hutt. One thing Jayden does in his spare time is moonlighting as an amateur comedian.