Print media is dying. Many online sources are turning into trashy gossip sites filled with clickbait. Save for the odd 300 word newspaper article, there is a distinct lack of live music reviews in New Zealand. The ones that do exist are often of a low standard.
Will Not Fade is dedicated to reviewing the latest music and films. It was created to fill the void of quality New Zealand music journalism. We focus on music that we consider interesting and worthwhile, not just the artists that feature in the top 40 charts.
Our writers have had a few things published and posted on other websites. Feel free to contact us if you would like us to review something for you, or if you would like to use anything we have written. [Submissions guidelines]
Update May 2017
Joseph who runs Will Not Fade will be travelling for most of the remainder of the year, and will have less access to the internet during some of this period, meaning that the site will not be updated as frequently. Do not fret though, because we still have other contributors providing fresh content.
During his travels Joseph will be providing coverage of the inaugural dunk!USA festival in Burlington, Vermont, in October, as well as covering the exploits of a band on their yet-to-be announced tour.