Badger Brewing Archives - Will Not Fade

This is exciting.

I’ve been running Will Not Fade for just over three years now. I cover a variety of music, but the reality is that I’m mostly known for my post-rock content. I never planned on becoming pigeon-holed like that, but it is what it is, and it has helped me form connections within the international post-rock community.

As some readers may know, I left my hometown of Wellington, New Zealand in June, and have been travelling around the USA since. I met up with Jesse from Glacier in Boston, Matt and Joe from Aviation and the War in Chicago, and now I’m staying with CJ from Ranges in Bozeman, Montana.

I feel that talking about this is on par with discussing interconnections and unity and one love and a bunch of hippy nonsense. Why don’t we all reflect on how we are vessels of creativity? But joking aside – it truly is special that I’ve managed to befriend people from around the world based on a mutual love of music.

CJ reached out to me via Twitter a few years ago asking me to review Ranges latest release. Soon after I offered him the chance to become a contributor to Will Not Fade. I’ve reviewed some of his band’s releases, and offered advice when his company A Thousand Arms released some compilations [Open Language, Hemispheres]. And now I’m staying at his house, attending his album release show, and will be accompanying his band on tour at the end of the month.

The latest Ranges album is The Ascensionist. It’s a progression from the band’s earlier works, with each song referencing a former album.

Here’s the marketing spiel:

Pre-orders for Ranges‘ new album ‘The Ascensionist’ are now available through A Thousand Arms (US) and dunk!records (EU). This release is split into two variants with A Thousand arms carrying the 180g Milky Clear with Bone A Side/B Side variant and dunk!records carrying the 180g Bone with Orange Crush A Side/B Side variant. Both variants come in upgraded reverse board gatefold packaging that includes a hand-numbered eight page screen-printed booklet with custom sewn binding. Cover paper handmade by RANGES using recycled cotton and native plants from the Bridger mountainrange near Bozeman, Montana. Also included in every vinyl order is an individually stained felt slipmat with a two color water-based screen-print. Digital download included.

In true A Thousand Arms style, the guys have gone waaaaay over the top. Most bands record an album, pay someone to mix and master it, and maybe order some tshirts to sell as well.

The Ranges guys:

Record in their own studio
Print their own merch
Screenprint the boxes they use to post said merch in
Printed slipmats to go with the vinyl records.
Hand made the very paper that they use to make a booklet that comes with each record
Teamed up with a local brewery to brew a beer to coincide with the album release
Which you can sip from a limited edition Ranges pint glass
Or if beer isn’t your thing, than maybe you’d prefer a special batch of coffee beans roasted to go with the album
And you could use one of the ceramic mugs that bassist Jared Gabriel threw to drink said coffee from

So if you haven’t concluded for yourself already: these guys are really into attention to detail aspects. They embody a DIY ethos. And their music rules.

View this post on Instagram

A post shared by R A N G E S (@rangesmusic)

I spent yesterday with the Ranges crew at a listening party at Badger Brewing in Bozeman. It was a great time, hanging out with the families and having pizza and beer (The Ascensionist IPA). They sold a lot of merch and albums, and at this rate they may run out of vinyl records before they get to dunk!festival. A nice worry to have.

As I said before, I’ll be tagging along with Ranges on the road during their upcoming tour. I plan on keeping a tour diary, posting photos, and covering the events at dunk!festival in Burlington, Vermont. You can follow our exploits by keeping an eye on the WNF site during October, and you can also subscribe or follow the WNF Facebook, Twitter and Instagram pages for updates as well.